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Apple has a chance here to go all in and make Apple ARM platform what Intel is today and standard ARM wasn't.

If they came out and said here's an open Mac platform with the ability to run macOS, Windows or Linux , open hardware specs, open source drivers and the ability to install whatever you want wherever you want it, I think most people will back it even though initially it'll be painful from a performance and transition standpoint.

But knowing Apple of the recent past or just be more and more closed, limited and Apple or nothing deal.




intel's market cap is ~250B. Apple's is ~1.55T. I don't think they want to be what intel is today.


Apple ARM would like to be where Intel ISA as a de-facto platform is today - but not sure what in my comment implied I meant Apple want to be financially where Intel is today.

Also that would not preclude them from being financially where they want to be - more Macs sold at Apple premium - even if they are to run Windows and Linux - still means more Apple hardware sales and more money.


but the two things are inextricably tied - intel's open platform resulted in their financial performance to a hugely meaningful degree, and the same with apple's strategy vs. their performance. obviously it's not apples to apples in any number of ways, but apple's strategic decision to operate as a closed platform empowers many of the things they see as key to their performance. i understand what you meant, but i don't think apple views that as a goal they should pursue.


Mac is not currently a closed platform however and making it closed would be a gamble on Apple's part - far from certain they will succeed like they did with iOS. Your logic implies they are closing it down and that will lead to more monetization. That's not a given. We don't know that they will take that gamble yet - assuming they won't, the only way to make more money on the Macs is selling more of them - sales have been fairly stagnant on the Mac side btw.




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