Not divulging their hand may be a thing. But they could at least have said something (rehashed) about the A12Z: "it performs better than the CPUs currently shipping in the Mac mini by X% in Y benchmark".
I'm not intrisically excited for a new Apple product, but if they could have told me, we can deliver 50% extra battery life in your new MacBook at comparable performance, that would build up some hype and maybe mindshare.
> not helpful to [...] their ability to keep selling Intel stuff.
I hope that that's it. If we're going through the pains of a platform transition, I'd like to get something out of it.
> Not divulging their hand may be a thing. But they could at least have
Let's say that the new numbers are mindblowingly good. So then what? Nobody buys anything from them until next year because they're all waiting? Yikes. This way fewer people will be mortified of the idea of buying something right now instead of waiting.
> But they could at least have said something (rehashed) about the A12Z: "it performs better than the CPUs currently shipping in the Mac mini by X% in Y benchmark".
It's a kit to allow developers to prepare for transitioning their applications to ARM, for future retail MacOS/ARM devices. It's not a new Mac Mini, and it doesn't make sense to compare the retail machines to this dev kit (which is probably running a yet-to-be-fully-optimised OS)
I'm guessing they're not planning on releasing any A12Z products. They kept going on about how "scalable" their platform. I'm betting they launch with a significantly more powerful processor (they could easily double core counts and up clock frequencies for a laptop-class processor) on a next-gen process (i.e. 5nm). They probably don't even know what the performance will be like yet.
I'm not intrisically excited for a new Apple product, but if they could have told me, we can deliver 50% extra battery life in your new MacBook at comparable performance, that would build up some hype and maybe mindshare.
> not helpful to [...] their ability to keep selling Intel stuff.
I hope that that's it. If we're going through the pains of a platform transition, I'd like to get something out of it.