For me Cameo, more than any of the celebrity zoom calls, twitter sing alongs etc... has busted the bubble of celebrity.
For better or worse, society forces celebrities to live in this superposition of untouchable and relatable. Cameo kills the untouchable part because it's putting a price on their time - which to the layperson like me feels invaluable - even if we know that there is certainly a dollar figure to it.
$30 per second [0] is unreal money for anyone - If the numbers are right Hasselhof has made $11,000 for doing 51, 30 second videos. So it's certainly a benefit from each side, obviously! At that rate he could work ~30 minutes per day during the work week (2 videos per day, a couple of tries, login and upload) take a full month off a year and still make $140k.
I think for me it comes down to the realization: "I can't believe these huge celebrities have time for this" - but it could just be an artifact of quarantine.
Money is a bonus but the part a big time celebrity cares about is getting their face out there and look like they are relatable and nice people. Helps when they have a new project.
That's exactly my point though. For me personally, the more relatable celebrities are, the less they are able to create the distance and mystique that is in my opinion the foundation of what celebrity is.
I think most people want to continue to be able to pretend that their favorite celeb doesn't have bad breath in the morning, binge watches bad TV or leaves their dirty towel on the floor in the bathroom.
For better or worse, society forces celebrities to live in this superposition of untouchable and relatable. Cameo kills the untouchable part because it's putting a price on their time - which to the layperson like me feels invaluable - even if we know that there is certainly a dollar figure to it.
$30 per second [0] is unreal money for anyone - If the numbers are right Hasselhof has made $11,000 for doing 51, 30 second videos. So it's certainly a benefit from each side, obviously! At that rate he could work ~30 minutes per day during the work week (2 videos per day, a couple of tries, login and upload) take a full month off a year and still make $140k.
I think for me it comes down to the realization: "I can't believe these huge celebrities have time for this" - but it could just be an artifact of quarantine.
[0]: https://www.cameo.com/davidhasselhoff