> Tarento (タレント) are celebrities who regularly appear in mass media in Japan, especially television. The term is a gairaigo word – a foreign language loanword – derived from the English word talent (Japanese does not distinguish /l/ and /r/ sounds), and has a connotation of "famous for being famous".
I was on a presentation where their CEO presented the service and said Giannis Antentokoumpo is a gig worker and now with the the COVID-19 they won't be able to get paid like the rest of us.
I didn't know if I should scream at him or jump out the window on the void.
It certainly does.
I would not classify A-list actors and actresses as “gig economy workers” by any stretch of current understanding of the meaning of that phrase.
Maybe “Talent” (タレント) in the Japanese meaning of the word, maybe.