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I may be cynical to this whole thing, but to me this conclusion reads as Hey acquiescing to Apple’s policies, and now the whole thing feels like a PR stunt, particularly shaded by DHH’s documented “pick a fight” stance [1]. It feels like we got played. It’s remarked as a compromise, but it doesn’t feel that way to me.

1. https://m.signalvnoise.com/pick-a-fight-on-twitter/



Im not sure if they planned it, but I feel like they definitely played their hand around using it as a marketing / publicity stunt


Agreed. You cant "plan" an App Store rejection when they did show they make all the effort to comply with the App Store policy.

Again, Hey was really hyped, 70,000 on waiting list alone. They dont even need any of these marketing to get customers. Name me an SaaS product that had these kind of traction baring FAANG.

But this letter, the initial tone from DHH, and no further complains about App Store really leaves a bad taste in my mouth.




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