No, that's against the guidelines.

So the experience of someone who doesn't know anything about HEY, i.e. what Schiller cares about, is:

- download the app

- use the free service for 14 days

- see their emails disappear on day 14

Doesn't seem like a great xp. Wouldn't it be better to be told straight away "you need an account for this"?

Also, Schiller has now instigated a wonderful tool for trolling and harassment.

I'm sure Hey will .... email you wink a link to sign up for a paid account. If they link to the pricing page in the app, that's a no-no, but if they EMAIL it to you, and you just so happen to be using an email client that can display that link, then that's okay.

In Italy that's called fatta la legge, trovato l'inganno - as soon as the law is created, the loophole is found.

Apple should just do the decent thing.