I think it was because they just got everyone in the company to work on it and those are the people they've got: with lots of PR people because their main business is running events.

The people mentioned are all the people in the company. I would guess PR get mentioned as it nice to have the whole company included (for small companies like this) for team spirit and morale etc. and not because it took 3 people to advertise the endeavour.

Anyway, when the PR people are not running events, they have to do something, right?

In the modern age, sad as it is, PR and being able to blow your own trumpet seems to be increasingly important.

Sometimes things are made that are instant/viral hits, but most of the time you have to work hard to tell people about it (and hence get users).

That would be because those PR people are normally event organizers. The company organises event as well as build apps, which is what those 'pr' people are normally working on.

I'm getting the impression that very few of you actually read the TechCrunch article. I stated very clearly that you only need three people (if that) to build an app like Matt. Carsonified has nine people so we used all of them to build the app. Did we need to? Of course not. We just gave a task to everyone and let them get on with it. Quite a few people on the team are not technical so they couldn't chip in with the design or dev.

Two bloggers, a copywriter and three PR people?

Imagine how much could've been done if those six had been replaced with programmers and/or designers!

Sure, but then we wouldn't have known about it. PR and marketing are way more important than building a good product nowadays, alas.

It's like how implementation trumps ideas. You can have great ideas, but with no implementation, nothing happens. Ditto for building a good product. You can build the world's best product, but if no-one knows about it, it's not getting used.

On the flip side, with all PR and no product, you dont have much either. Like you said, an idea only goes so far. You have to have the actual implementation.

Just look at Qtrax. They had pretty good PR, but no product to sell. So they blew their big launch and then blew their relaunch as well later on because their product didn't perform as well as PR said it would.

The soup is cold, add more chefs!

Psh, they could have started another project or two at the same time. Why build one app when you can build two?

With their numbers, they could've done THREE!