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Who's "we all" here? The "wider software community"? There are certainly tens of millions of users of FaceTime; I'd wager more than the entire population of the "wider software community".

I don't disagree with the ideological position but personally I find it harder to argue with the economics without having also created and operated a billion dollar services and hardware business.

Interestingly I can't find recent authoritative DAU/MAU stats for iMessage or FaceTime; the last time Tim Cook seems to have quoted numbers was in 2014: https://www.ubergizmo.com/2014/02/apple-handles-40-billion-i...



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