If we want to treat everyone equally then people can not talk about using the military on such platforms. It is hard to get more clear case of glorifying violence than a person holding an army and talking about using it against people. Any speech glorifying war, talking about killing people in a positive light, or deploying people to kill other people, would be banned from those platforms.

But people want exceptions for when such violence feel good, and do not want it when it feel bad. Its similar to how some research (data however is disputed) that in warrior cultures, warriors who has killed in battle have more offspring than non-killers. There are good books on the subject of the love-hate relation humans have with violence.