Even when PCs were new (we're talking late 80s), and not really networked there were a ton of small businesses that would buy a business system like TakeOutTaxi and make a go at delivering local restaurant food to homes and businesses. You called a dispatch center on the phone, put in your order, and 20-30 minutes, and greasy magic... BIG MAC! These businesses would often do well if the operator/owner/manager was a 10x hustler. I helped a couple of these get started in the late 80s, and they both did well until the hustler slowed down. Two-sided markets are hard, and two-sided hyperlocal markets are uber-difficult.