Exactly. There is a small dev outfit in my second-tier US city that caters to precisely this market and is doing quite well considering many restaurants added this to their website or replaced their website outright. They assume their customer is the average mom-and-pop restaurant and set up their business accordingly.
I am curious why Shopify doesn't lateral into this market. They already have the majority of the infrastructure for retail.
Square's been doing what Shopify hasn't, to be honest. I've seen a half-dozen restaurants who didn't do pickup/delivery before the pandemic who are doing their own delivery now — all have stood up square.site fronts. (Probably helps that a lot of them probably used Square for POS anyway.)
Shopify will wait until a partner builds it on their platform, see if they're successful, then acquire them. They've done it a couple times, they have tons of cash and don't need to take huge risks.
I am curious why Shopify doesn't lateral into this market. They already have the majority of the infrastructure for retail.