GNU is not a technology, it's a movement. And to get all Marxist up on this joint, the building blocks for a new movement is created long before the leader is conscious of the need for one; the status-quo automatically provides an anti- checklist to motivate mobilization. One only has to scream "down with the government!" in a poor neighborhood to prove this; no further deliberation is needed, as the audience comes equipped with its own reasons to revolt.