I can't talk for other countries, but for France, the local DPA explicitely said so[0]!
Loose translation: "The analytics tool do not fit within the consent exemption when their provider reuse data for their own profit. That includes most big analytics service available (see for exemple Google Analytics confidentiality policy)"
I can't talk for other countries, but for France, the local DPA explicitely said so[0]!
Loose translation: "The analytics tool do not fit within the consent exemption when their provider reuse data for their own profit. That includes most big analytics service available (see for exemple Google Analytics confidentiality policy)"
[0]https://github.com/LINCnil/Guide-RGPD-du-developpeur/blob/ma...