Agreed. Branches should be short-lived, anyway. If you need a long-lived pointer to a commit, use a tag.

I love the "naming branches for modern git workflows" in the subtitle...

You wouldn't want to be the odd developer out naming their branches like in those un-modern git workflows, would you? Well then, you should buy my e-book and Egghead course, subscribe to my tinypost, and follow me on Twitter.

The principles of marketing don't change, folks.