For me, it's leaning away from large online marketplaces entirely. I'll try to order a product directly from the manufacturer or a specialized website, or just see an example at a local store. 5 star reviews are worthless compared to holding the thing in your hand, and 2 (usually 5 for me) day shipping is a lot longer than taking 10 minutes to run to the store. I figure my biking is greener than sending out a delivery van.