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That's not what happens with Amazon though. You're buying a widget at 10% less than it sells retail at the nearest big box, and what you receive is either a genuine but returned and obviously used item, or a knock off that someone sent in and that was co-mingled with the real SKUs others sent in. Yes, even if you buy "shipped and sold by Amazon".

If you've never seen the original, some knockoffs are very hard to tell apart from the genuine item. They won't perform as well or be as high quality, but if it's your first ever experience with the brand/item, you'll just assume that's what a widget from ACME inc feels like.

In that case, there is no way to tell and it is a lottery whether you get what you pay for or something subpar. It's not as obvious as the 1500$ Gucci bag for 45$ from the back of a pickup on the parking lot.



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