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Amazon would have the sense to have a popup with measurement instructions as they would learn from the first 5 times that happened and take action to ensure it never happened again.

I used to work for a relatively large bank that for years didn't even track what customers were calling our mega call centre about. It took them a long time to realize that 25% of calls were password resets because the button was hard to see. They had recently expanded the call centre and all over a hard to see button.




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