Not all the "optimizers" behind the Google Ads dashboard are as advanced as you might imagine.
One notable one only ran once a day, and simply used data from your account to adjust other things in your account. And it used a crude algorithm to do so.
You literally could do better with a shell script running hourly after reading a couple of papers on the multi-armed bandit problem.
One notable one only ran once a day, and simply used data from your account to adjust other things in your account. And it used a crude algorithm to do so.
You literally could do better with a shell script running hourly after reading a couple of papers on the multi-armed bandit problem.