Ok I have another question. On social platforms like facebook, whenever the creatives are refreshed, the ad set is put back into a "learning phase", which we're told to avoid.
So what is the best way to iterate on new creatives without re-entering the learning phase?
Ab test say 20 creative in an adset and let Facebook find the best creative for you in a cbo. Once set it is set and best not to change the creative just launch a new ad set with the new creative. You can change it but not ideal or how you should run Facebook ads with a proper account structure to maintain data transparency. Also with Facebook algo suspending and disabling ad accounts like crazy swapping creative after approved looks very fishy and can trigger negativr signals.
So what is the best way to iterate on new creatives without re-entering the learning phase?