Oh really? How much of your time has been spent on what brand of salt is in your pantry right now? What informs your type of shampoo in your bathroom? How much weight would you say your friends or colleagues experience with a car brand has influenced the decision you made to purchase one auto manufacturer's model over another? Advertising works and if it didn't it wouldn't exist. While I do understand and am with you on your philosophy of making an informed decision, so much of our impulses as we purchase the things required to live daily are influenced by ads whether we're aware of them or not.
tested many brands, found one that works well for me.
>car brand
Absolutely none, unless they are car maniac.
> While I do understand and am with you on your philosophy of making an informed decision, so much of our impulses as we purchase the things required to live daily are influenced by ads whether we're aware of them or not.
I do not dispute that, but isn't this paper arguing that ads aren't fulfilling their informative purpose(the only reason they were allowed to get so prevalent)?
to quote the paper
>In the information age, the only remaining nonredundant use of most forms of advertising is persuasion. To the extent that enforcers wish to return to the mid-twentieth-century view that persuasive advertising is fundamentally manipulative, they may now do so without concern that prohibiting advertising might deprive consumers of the information they need to make purchase decisions
That simply isn’t true. Other than those extremely cash-constrained choice of car is a very personal thing, as much as style of clothing.
the only remaining nonredundant use of most forms of advertising is persuasion
Ads are obsolete where brands are obsolete in a world where everything is made in the same factory in China and merely gets a different sticker on the case. Basically any electronics now for example.
About car buying: I think you missed his point. (Or else I'm missing your point.) He's not saying that his choice of car as not personal, he's saying (as would I) that the kind of car your "friends or colleagues" buy has nothing to do with the kind of car he (or I) buys.
Speaking for myself, I bought cars based on what I valued, which was often different from what friends and colleagues valued--which is exactly the meaning of "personal."
the kind of car your "friends or colleagues" buy has nothing to do with the kind of car he (or I) buys.
I get what you’re saying but lots of people do do that. Certain demographics flock to BMWs for example. Within a pretty narrow range you could guess a BMW driver’s occupation, and you would almost certainly be correct about their personality. Another demographic loves their Subarus. Or Porsche, classic choice of the male midlife crisis.
But pretty much everyone who can afford to, buys a car that they feel reflects their lifestyle or the lifestyle they aspire to.
> How much of your time has been spent on what brand of salt is in your pantry right now? What informs your type of shampoo in your bathroom?
I pick these up from store aisles more or less at random.
> How much weight would you say your friends or colleagues experience with a car brand has influenced the decision you made to purchase one auto manufacturer's model over another?
None, I don't own a car, but I can see the point you're trying to make with that one.
> Advertising works and if it didn't it wouldn't exist.
There is a possibility that it actually doesn't and is a case of the emperor with no clothes, an unnecessary industry perpetuated by those in the industry.
This is an argument you can't win in my experience. I don't know why some people are so adamant I bought something because of advertising... And I mean the "shotgun" ads - on TV, radio, online, in papers, etc
All of these untargeted ads are meaningless to me. Even before the Internet, if I needed something I went and looked for it when I needed it. An ad on TV for a product I need? Yeah, I'd just take note and look for something cheaper/better, which I always found.
On that note, avertising does work for many products if it's at least somewhat decently targeted, otherwise it's brand awareness, so not a total waste of money.
Salt: cheapest own-brand. Shampoo: read the labels for something without too many nasties. Car: check lots of reviews, test drive some candidate models.
More broadly, the question isn’t whether advertising works, but whether it has positive or negative social value. If it largely just reallocates spending, then everyone (including the firms currently engaged advertising arms races with other firms) would be better off if it were abolished.
I stopped using shampoo just over a year ago and even though I've known many people say shampooing is pointless I was still amazed at how little effect the change had on my hair. The current lockdown is an ideal time to try it.
In the context of advertising and marketing it is interesting to consider why we use shampoo at all.
>Advertising works and if it didn't it wouldn't exist.
The obvious comeback is [1]. All the existence of advertising indicates is that either the producer or the consumer is not an ideal perfect-information homo economicus. It doesn't say which of them it is.
Every large company with economies of scale has a waste budget: the amount of inefficiency it can tolerate before competitors without its scale advantage will eat its lunch. As long as irrational behavior doesn't go beyond the waste budget, it may well persist, as the article shows of online advertising.
Re: the shampoo thing, I've been purchasing the same brand for more than 15 years now. The same goes for the vast majority of personal hygiene and cleaning products, if not necessarily the same brand then similar looking products from the same company.
Nothing ""informs"" the type of shampoo for most normal people. Almost nobody spends time on what "brand of salt" is in their pantry.
When people need things like those they just pick whatever they've always been using, or whatever's available and they don't associate any previous bad experiences with.
What kind of bizarre disconnect from reality do advertisers have? Is it like they're watching some kind of Matrix rain of numbers and choosing to see what they want to see?
