The analogy here is that TurboTax takes a complicated thing (the 1040) and makes it into a very simple, intuitive process (basically, a managed clickflow that takes you from start to finish). The analogy is also in the market itself: most people don't need an accountant or fancy accounting software, TurboTax does what they need it to do.
Well, nowadays, marketing is almost as central a function as accounting to many small business. There's no 'TurboTax' out there to help get them online. The marketing space is still full of confusing and clunky tools that the average person can't really use. AdGrok hopes to remedy that by creating a similar tool.
That makes sense, but why don't you just say that you make "[your cateogry] simple" instead of saying "we are the [successful, unrelated product] for [your category]"? The benefit being that you won't have to write two paragraphs to explain it to people.
Even worse, when I think Turbotax for search engine marketing, the analogy led me to believe that it's an accounting program for SEM or something that lets me prepare a report on my SEM spend.
Argyris - it's Amal from Trinity College. Glad to see you shooting for the moon here in SF :)
I assumed that it meant that you were making taxes related to adwords easy which confused me. I'm not trying to be obtuse or anything but the connection didn't jump out at me even though I really enjoy TurboTax.
I actually having been hoping someone would make a product like yours' too so good luck!
Well, nowadays, marketing is almost as central a function as accounting to many small business. There's no 'TurboTax' out there to help get them online. The marketing space is still full of confusing and clunky tools that the average person can't really use. AdGrok hopes to remedy that by creating a similar tool.