One of the most cynical things about his entire persona is that a few months ago he was ranting on about black people being brainwashed and that they'd need to make economically sensible choices and pretty much the entire 'bootstrap' speech, and then he's out there selling overpriced sneakers to kids calling it the next frontier for humanity.
You don't seriously believe that right? If only people would buy those shoes who are in a position to buy luxury vanity sneakers then he'd not market them the way he does, and probably not make any money with them.
He just doesn't care and panders to everyone at the same time because nobody bothers to keep this kind of cynical celebrity culture in check.