"Does Tesco want .supermarket or .groceries?" said Graham Hales, of branding consultancy Interbrand.
"Or maybe it wants .value or .everylittlehelps. The choice is endless."
While this may address the lack of domain names now available thanks to squatters and collectors, it'll make the web a mess! It's already bad enough with some of the more exotic domain names in use, but with custom TLDs it'd be easier to just memorize the IP address instead!
It will be much easier to get a memorable URL. I don't think that makes that web a mess. We might even be spared the future clikkr.o.us's of the world.
The cost will probably be so prohibitive to most people that only large brand names will bother. And even then, they will have to overcome huge challenges with marketing such exotic TLDs. If they an achieve this, it will benefit us all.
I doubt take-up on generic keywords will be that strong, except amongst naive speculators.
"Does Tesco want .supermarket or .groceries?" said Graham Hales, of branding consultancy Interbrand.
"Or maybe it wants .value or .everylittlehelps. The choice is endless."
While this may address the lack of domain names now available thanks to squatters and collectors, it'll make the web a mess! It's already bad enough with some of the more exotic domain names in use, but with custom TLDs it'd be easier to just memorize the IP address instead!