Yes, but to use a term in a technically relevant way, it needs to be tied to reality; if not, it's just marketing jargon or pseudo-tech speak. The best technical definition for this case is not by how it is most commonly understood, but how it most commonly applies. Dragonwriter makes a compelling case in that it is most commonly true that a user won't have access to the specialized hardware required to "unbrick" the device.
But because they're "captured usage", they're generally what people would understand by the term.