Brilliant - I'm in a similar position (other, very useful and valuable, business skills that aren't worth nearly as much if I were to commit to a tech start-up, and next to no coding experience). I look forward to the journey, and perhaps some inspiration.
Mostly, because I already run my own business (as a business coach) - built that up in Australia, then moved to London, now building it back up again. So between learning to code and putting on another client, its a large value difference in the short term.
Once this business is chugging along, I'll do something more scalable. But that's just as likely to involve publishing, where I have passion and experience, as it is to involve a startup, where passion alone would need to develop experience.
So it's entirely possible that I'll be sitting here in 10 years, having never learnt more than some basic HTML and CSS, because I keep creating more immediately valuable opportunities. Though I have noticed, as more of my friends have kids (we don't, yet), that 'long term' things like learning a new skill, going back to college, or even committing to a local football team, suddenly seem smaller and more realistically achievable - ask me now if I want to commit 10,000 hours to something new and I won't have time, but with a backdrop of 18+ years of child-minding in front of you, it doesn't seem nearly as large. Of course, as I understand it, kids take time too!
