Discussions about contemporary politics tend not to go well on forums like this, but in the author's appearance on Rogan a few days ago, he specifically discusses this concept with reference to Trump:

https://www.youtube.com/watch?v=wf0_nMaQ6tA&feature=youtu.be...

This is the part where he introduces the concept of kayfabe:

https://www.youtube.com/watch?v=wf0_nMaQ6tA&feature=youtu.be...