This is an interesting concept -- I would assume "mating call of the airlines" is a similar phenomenon that exists in the US airline industry (pre-corona of course) -- all want to raise fees / stuff planes, so there's this pantomime of whatever ails the industry covered in the media, before one (and then all) change policies that are pro-airline-profit but net-negative-passenger.

All this is possible of course due to the consolidation allowed over the past 15 years, but separate topic for a separate thread.