For many people, myself included, Facebook content is no longer bound to whoever you have on your friends list. Honestly, it's probably been a long time since it was. Instead, it's all about groups and pages that you've selected to follow. The vast majority of the content I see on FB daily is from my groups. It's enough of a firehose that family postings are largely drowned out. This feed is as curated as my Twitter and Reddit feeds are.

This seems to be one of the last avenues FB has left for retaining younger users, who've rejected the friends & family part of it. Even FB knows this type of usage is their future as their Super Bowl ads concentrated on finding like-minded groups.