It would be awesome if we could figure out how to get insurance to cover this type of support. I also don't think it just replaces that. Parents spend a ton of money on books, courses, etc. There is also the time factor (we save parents a lot of time), and filling the need of parents who might go see a therapist to get support, but don't really need that level of support. We are also priced well below the market for parent coaches and sleep consultants (usually $150 a session).