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Would you elaborate on what you mean by scalable content generation? How is this different from writing content or landing pages directly, how does it become scalable? I find the content bit hard with my own side-project because I'm having to learn to be a great writer on the side of my side project (not a bad thing)!



That's usually the interesting question for a project. That said, the general sketch of making landing or content page generation scalable is figuring out all the work it takes you personally to make one unit of content and then automating, eliminating, or outsourcing all of it.

I talk about this a lot on my blog. In my example, the content is bingo games on pages dedicated to any teaching activity you can think of. It scales because the bingo card, images, and PDF can be 100% automated, and the actual captivity can be written by someone much cheaper than me.




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