I doubt his friends are really "dumping" this guy over his choice of phone. What kind of sociopath would void a friendship over something like that? Most people don't even have access to one person that nuts, let alone a plurality.
I would guess that they're probably just tired of him preaching the superiority of his new phone and have just phased him out a bit. I mean, he is a blogger. They're not exactly known for holding back.
"Well actually" has some interesting dynamics that I haven't quite mastered. For example, my inner voice goes "well actually" all the time, especially when I listen to some skilled socialite acquaintance going off on a funny tangent that keeps everyone entertained. Since puberty, I'm not giving in to "well actually" anymore, it stays firmly in the realm of inner monologue.
But once in a while, when I'm following an entertaining story being told in a social setting, another guy will pop up and say "well, actually..." and people will not stop admiring him or her, they will say repeatedly how smart and how unexpectedly brilliant this person is (even if they just pointed out a very obvious flaw).
So I'm calling bullshit on "well, actually", because it often works when a charismatic person with a huge ego does it. That means the problem is clearly not in the smart-assery of the content, the presentation itself is faulty.
I would guess that they're probably just tired of him preaching the superiority of his new phone and have just phased him out a bit. I mean, he is a blogger. They're not exactly known for holding back.
My suspicion is that this guy is probably just feeling the effects of Miguel de Icaza's "Well, actually..." syndrome (http://tirania.org/blog/archive/2011/Feb-17.html).