I don't see the comparison. Starbucks is a successful, 50 year old, company with a good brand and always had a sane strategy. Failure or success aren't random.
What the author is alluding too is the fact that putting a bunch of robots into a pizza store isn't going to turn you into a technology company worth hundreds of millions, that is absurd right from the beginning.
What the author is alluding too is the fact that putting a bunch of robots into a pizza store isn't going to turn you into a technology company worth hundreds of millions, that is absurd right from the beginning.