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I would think the failure and the ridiculousness are not unrelated.

> You could have written basically the same thing about Starbucks if it had failed.

Not really. Starbucks started as a coffee shop, and started expanding when they became successful. There's a limit to how ridiculous that can be.



Yes, the basic business model of a coffee shop worked. What Starbucks did was codify best practices, and worked on efficiency to scale-out.




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