The angle is virtue signaling and potstirring. Its low hanging fruit to earn plaudits and make it seem like you're doing something. In reality like you said there is nothing to indicate the employees were fired for being gay or trans or whatever. The later reference to 'concentration camps' drives home the kind of person this guy is. Gay and trans people should be disgusted this person is using them in such a dishonest way to score points.
That is the unfortunate reality of a lot of activism today. I wonder if this behavior only serves to cause general resentment in the community against LGBTQ folks because the biggest loudmouths drag down the discourse.