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I think this is one of those instances where the UX makes it better.

It forced me to slow down, parse each line one at a time, read line-by-line, image-by-image, and let the gravity sink in. I would have just skimmed it if it were a text article with a photo gallery, to no great effect.



I loved the process as you could think about what you were seeing. Also to be able to read without annoying ads or extra clutter was wonderful.


Totally agree. I sent this to a few clients noting 'when we talk about digital storytelling, this is a good example'.




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