> While its easy to point at Facebook and say "they are so creepy" - this sounds like the type of challenge every marketing department faces. "What is the attribution of X,Y,Z ad campaigns?"
That can still be creepy. (If you're meaning that the accusation of "creepy" should be directed at modern marketing in general and not just Facebook, yes, I'd agree with that, though a good part of how we got here is large centralized aggregators like Facebook.)
I think there are plenty of non-advertising contexts where "using people's data to influence their behavior more effectively" can easily cross from normal to creepy as you start collecting more data. If you give your SO a certain flower because you remember a conversation the two of you had a while ago about that flower, that's normal and even thoughtful. If you give your SO a certain flower because you hired people to follow them before you even started dating and you got a report that they always stopped to admire a certain flower on their walk to work, that's creepy.
That can still be creepy. (If you're meaning that the accusation of "creepy" should be directed at modern marketing in general and not just Facebook, yes, I'd agree with that, though a good part of how we got here is large centralized aggregators like Facebook.)
I think there are plenty of non-advertising contexts where "using people's data to influence their behavior more effectively" can easily cross from normal to creepy as you start collecting more data. If you give your SO a certain flower because you remember a conversation the two of you had a while ago about that flower, that's normal and even thoughtful. If you give your SO a certain flower because you hired people to follow them before you even started dating and you got a report that they always stopped to admire a certain flower on their walk to work, that's creepy.