None of their prior movies made money according to standard box office accounting, which requires a box office take of 2.5x the budget.
This is because budgets don't include advertising spending, and also the film companies actually only receive about 60-70 cents on the dollar of ticket sales.
The closest any of them came was Coraline, a 2.07x multiple. None of the rest even cleared 2x. Kubo barely even covered the actual budget.
It's like the dotcom boom era when companies were selling a $10 bag of dogfood for $7.
Movies don't only make money from the the theater. Their revenue at the theater is actually their smallest source. Back in the day it was theater < DVD sales < tv licensing.
You don't get to keep making movies if they lose money. Laikas movies have done well, even if you don't want that to be true.
None of their prior movies made money according to standard box office accounting, which requires a box office take of 2.5x the budget.
This is because budgets don't include advertising spending, and also the film companies actually only receive about 60-70 cents on the dollar of ticket sales.
The closest any of them came was Coraline, a 2.07x multiple. None of the rest even cleared 2x. Kubo barely even covered the actual budget.
It's like the dotcom boom era when companies were selling a $10 bag of dogfood for $7.