I remember hearing a story about Walmart founder Sam Walton at an annual vendors meeting. He walked up onto the stage and pulled his glasses out of his pocket and a bunch of his personal effects got pulled out and spilled on the floor and he got on his hands and knees to pick them up before going on stage. Then in another meeting with a completely different set of people he did the same exact thing. The guy who told me the story asked him what was going on and he said that the vendors in the room were making American median income and he was one of the richest guys in the world and he had to bring himself down a notch if he was going to connect with them.

This kind of stuff is harder to do now, since the first one would have been on Twitter within minutes.