Is it even possible to help nature in a way that generates profit for a business? Most things that help, say, a rare fungus or a migratory bird, don’t make money for humans. That’s why we’re in this mess to start with.

I also don’t believe we know how to help nature. It’s too complex. I think most “ventures” just do more harm, possibly including reforestation (are we SURE big, dark forests are good?) I put more trust into “rewinding” projects that involve just leaving things alone, no matter how much it distresses humans to see dead/dying animals and weeds.