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Seeing more relevant ads => good

Getting your data sold to a data broker => bad

free web sites & internet => good

having to pay for quality content => bad (gee, who pays for NYT or WP after they're put behind a paywall?)

Getting the best ads possible without any human involvement => good

discovering the best products & services => good

microtargeting => bad

getting manipulated through political ads => bad

Look, ads ecosystem is the sponsor of free internet. Internet behind a paywall is very low utility. If anything, today's big ad tech are great democratizers & sponsors of the free web. That is, only if they can do the "good" and avoid the "bad".

Disclaimer: I work for an adtech company.




> Look, ads ecosystem is the sponsor of free internet.

They are the sponsors of the shitty part of internet. They usually lead to the creation of crap articles and websites that use SEO to grab and resell traffic.

I think that even without ad revenue enough people are willing to put quality content online that we don't need to fear. There are more reasons that making ad money to create content.




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