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None of these are clearly indicative of short term thinking. The keyboard was simply a mistake of prioritizing thinness over reliability. AppleTV is a long term play to own home media (which may or may not work) and the massive investment into iPad software is indicative of long term planning to evolve it into a platform separate from iPhone.



That’s just what I said in the first paragraph.

But Apple will still stick to something long term even if it isn’t an immediate success


Both of your statements, 1. MBA types are exclusively short term focused 2. Apple makes long term strategic efforts, can't be true then.


I never said that....

I said

Apple would still be floundering without the “MBA types” like Cook who got operations under control and Schiller who was over marketing




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