> AMP gives little guys, the ones starting blogs and trying to grow, a shot at freedom of speech.
As long as the big guys aren't on AMP yet. But an overlooked tradeoff is that the little guys are forced to play by Google's rules in terms of how and where they display ads, even the ones that aren't sourced by Google's ad network. It creates a completely uniform policy that undeniably benefits the scale of Google. A small publisher simply cannot differentiate their ad offerings. If you view that as a good thing for the end user, that's fine, but it's certainly not in favor of the little guy. Little guys depend on differentiation in every area of their business to effectively carve out a niche against a giant like Google's ad network.
As long as the big guys aren't on AMP yet. But an overlooked tradeoff is that the little guys are forced to play by Google's rules in terms of how and where they display ads, even the ones that aren't sourced by Google's ad network. It creates a completely uniform policy that undeniably benefits the scale of Google. A small publisher simply cannot differentiate their ad offerings. If you view that as a good thing for the end user, that's fine, but it's certainly not in favor of the little guy. Little guys depend on differentiation in every area of their business to effectively carve out a niche against a giant like Google's ad network.