My cable company lost my business when they last year began requiring a "box" to receive TV. I already had a newer digital-capable TV, and did not want yet another gadget and tangle of wires on my TV stand. It was the final straw, the other two being the cost and the low-value content.

I actually didn't drop them completely, but did fall back to "basic" (no box required) + internet (cheaper than internet alone, which is what I really wanted).