If we don't have data for your area, then we don't send you email.
We experimented with a multi-step sign up process where we first prompted for a zipcode, then prompted for an email address (letting you know at that step whether we had data for your zipcode), but a multi-step sign up process felt too heavyweight given that we really only need two pieces of information to create an account.
We will consider showing people sample items for a given zipcode based on feedback.
"We will consider showing people sample items for a given zipcode based on feedback."
That's what I was looking for when I first went to the site; it didn't occur to me that I could only see local sales items by E-mail.
If I find a site that offers useful info, but I have to keep going back to get that info, then an E-mail sub looks quite inviting. But if the only way to see if this is going to be useful is to first sign up, I'm much less motivated.
We experimented with a multi-step sign up process where we first prompted for a zipcode, then prompted for an email address (letting you know at that step whether we had data for your zipcode), but a multi-step sign up process felt too heavyweight given that we really only need two pieces of information to create an account.
We will consider showing people sample items for a given zipcode based on feedback.