The Urge makes it so easy to browse all your favourite brands in 1 browser screen!!! You no longer need to have 10 tabs open to try find the best deal!
It really takes online shopping to the next level!
@bgdkbtv - After spending 5 years in the industry, watching how people shop, Google does not solve the painpoint when you are trying to really hunt down a specific item or style of clothing.
This becomes clear when you look at some of the ways shoppers go about finding the items they are looking for. A great example is the FindFashion or the FemaleFashionAdvice Reddits:
They have over 1m users who are actively looking, discussing or trying to hunt down a piece of clothing.
Google images is currently the next best thing, but this contains a whole load of junk too.
What we are doing at https://theurge.com is curating, on a very broad scale, the best brands and stores from around.
Disclaimer: I am the founder and therefore, might be biased :)
It really takes online shopping to the next level!