It reminds me of paperclips too. I opened it just to check it out. It was so simple that every few clicks I could discover a new few-clicks, and the next thing I know I've been clicking away for a couple of hours.
The genius of Universal Paperclips [0] is that it teaches you the unintuitive ways that exponential systems work. Things seem to move very slowly, then they explode very very quickly. (Assuming that’s the paper clip game mentioned by GP!)