Google's actions might be orders of magnitude less evil than Big Oil's (and I don't see why they chose AMP as their example over a more salient point). But Google also has orders of magnitude more influence over Google's decisions than they do big oil's. It looks like they're repenting for their lack of self control at home by pushing their moral standards onto others at no direct cost to themselves.

I'm just saying it feels incongruous to hear Googlers act moral about "big oil" while making their money maintaining humanity's largest surveillance system, ya know...?