> " It is a pivot from a company whose advertising business is so embroiled in scandal and corruption that it has no choice but to try to diversify into payments and credit scoring to survive. The clear long term goal is to act as a data broker and mediate consumers access to credit based on their private social media data. This is such an utterly terrifying and dystopian story that should cause more alarm than it does."

^ This. The rest is moot.