I agree that noise can impact change, but the problem here is we've already got this noise within the Blue states. In order to get a policy change you need to have majority of Congress which means the noise needs to be felt on the Red states. So yea, if this was happening in a corporation based in Texas, Florida, or Georgia, I'd believe this was an action. Right now this exposure is going into publications that target people who already share the same viewpoint as the protestors.