"North SOMA" would mean "North South Of MArket" :)
(For those not as familiar with San Francisco - SOMA is a neighborhood south of Market St. where a lot of tech companies in SF are found. Tenderloin is another neighborhood that has a reputation as the most dangerous in SF and is nearby but north of Market St.
But, um...
> Startup Escape is in <strike>the Tenderloin</strike> North SOMA! The address is 447 O'Farrell St, San Francisco CA
That's... literally the Tenderloin. Or is this (and the oxymoron that is "North SOMA") a joke that just went over my head? Haha.